The Power of Video

Why you should include video in your marketing strategy

The Power of Video

Why you should include video in your marketing strategy

The Power
of Video

Why you should include video in your marketing strategy

The property marketing landscape is changing

Shifts in consumer behaviour and a challenging economic climate are bringing investors from further afield to the UK market. Face-to-face meetings and printed brochures are less popular, with video conference calls and digital marketing materials being the order of the day.


Potential investors are looking for quick, easily-accessible information; video offers a viable alternative to the established marketing channels.


In 2019 video continues to be the one of the most effective elements in a digital marketing strategy. As a means of storytelling and advertising it’s no longer a nice-to-have – it’s a necessity.


We’ve compiled some recent industry statistics, to highlight why you should include video in your next marketing campaign.

The property marketing landscape is changing

Shifts in consumer behaviour and a challenging economic climate are bringing investors from further afield to the UK market. Face-to-face meetings and printed brochures are less popular, with video conference calls and digital marketing materials being the order of the day.


Potential investors are looking for quick, easily-accessible information; video offers a viable alternative to the established marketing channels.


In 2019 video continues to be the one of the most effective elements in a digital marketing strategy. As a means of storytelling and advertising it’s no longer a nice-to-have – it’s a necessity.


We’ve compiled some recent industry statistics, to highlight why you should include video in your next marketing campaign.

How people consume video

Mobile video consumption rises by 100% every year. (Insivia)

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

YouTube is the second most popular website after Google. (Alexa)

People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

Users view more than 1 billion hours of video each day on YouTube. (YouTube)

Video as a tool for business

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

59% of executives say they would rather watch a video than read text. (Wordstream)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

25% of companies publish videos every week. (Buffer)

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Video as a tool for business

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

59% of executives say they would rather watch a video than read text. (Wordstream)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

25% of companies publish videos every week. (Buffer)

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

How people share videos

92% of users watching video on mobile will share it with others. (Wordstream)

85% of consumers want to see more video content from brands. (HubSpot)

97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

YouTube video kills it with over five billion views every day. (VideoNitch)

75% of all video plays are on mobile devices. (eMarketer)

Driving traffic to your website

Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

Video increases organic search traffic on a website by 157%. (Conversion XL)

52% of marketers say video is the type of content with the best ROI. (HubSpot)

Adding video to your emails can increase click rates by 300%. (HubSpot)

On average, people spend 2.6x more time on pages with video than without. (Wistia)

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

Driving traffic to your website

Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

Video increases organic search traffic on a website by 157%. (Conversion XL)

52% of marketers say video is the type of content with the best ROI. (HubSpot)

Adding video to your emails can increase click rates by 300%. (HubSpot)

On average, people spend 2.6x more time on pages with video than without. (Wistia)

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

Marketing videos can take many forms, such as:

  • Explainers
  • Presentations
  • Video blogs (vlogs)
  • Tutorials
  • Webinars
  • Ads
  • Customer testimonials
  • Interviews
  • Live streams
  • Product videos
  • Live video

3 Top Tips on Video marketing best practices

From experience we know what a powerful tool a good video can be. However, there are a few things you should keep in mind before creating your next campaign.

Videos under 2 minutes long get the most engagement

After that, the drop-off in engagement is significant (Wistia)

85% of Facebook videos are watched without sound

60% of Instagram Stories are watched with the sound on (Instagram)

33% of viewers will stop watching a video after 30 seconds

45% by one minute, and 60% by two minutes (Ad Age)

Different Magazine | Issue 14