EDITED is a retail decision platform that is the single biggest source of real-time retail data in the world, and is used by brands and retailers such as John Lewis, boohoo, Top Shop, Ted Baker, J Crew and Puma.
Founded by Geoff Watts and Julia Fowler, EDITED enables brands and retailers across six continents to understand their markets in real-time and trade more efficiently – across all aspects of every business. Its team encompasses data scientists, retail professionals, analysts, engineers and business professionals.
Grace Hill, EDITED’s Regional Retail Strategy Director, comments: “EDITED can dig into niche areas.
“We can look at emerging trends in the types of fabric that consumers are buying for example, or certain prints/styles that are popular, so that your stock can be adjusted to maximise on profitability.
“It’s incredibly important in the fast fashion world that we live in – trends change daily and we’re here to support this”.
Different Magazine | Issue 14