The Most Important Trend in Global Real Estate

A major new event in London next April is a response to the worldwide trend for urbanisation – the massive influx of people and business into cities. We spoke to Chris Speller about Cityscape Marketplace UK – an event which will connect international capital with the developers who are meeting the urbanisation opportunity.

An overview of Cityscape Global 2018

Real estate is a truly globalised market. Investors are no longer looking to invest purely in their domestic market.

Chris Speller of Informa Markets - the promoters behind Cityscape Marketplace UK in London - comments: “Urbanisation is a massive global opportunity for real estate developers and investors. It’s demanding the creation of sophisticated environments which blend residential, office, retail and leisure property. It encompasses every type of real estate – offices, shops, restaurants, schools – and will drive a development pipeline that will produce a whole new raft of investable assets

“This process will range from the reorientation of existing town centres through to the development of whole new cities.”

The two-day Cityscape Marketplace UK event will take place on April 29th-30th next year at Old Billingsgate in the heart of the City of London and will focus on the global trend which is driving a steady migration of populations into conurbations. Informa is well-known for organising major real estate events across the Middle East and North Africa including Cityscape Global in Dubai – the world's largest networking exhibition and conference on property development.

The focus of the London event will be to connect investors with projects and developers.

Speller explains: “Real estate is a truly globalised market. Investors are no longer looking to invest purely in their domestic market. They are alive to the fact that the best returns may lie with assets and development partners who are on the other side of the world.

“The UK – and London in particular – has been a major beneficiary of this trend already with huge inflows of international capital. So when we were looking at where to base this event, London was the natural destination. We want the event to create new links between funding and real estate opportunity.

Urbanisation is demanding the creation of sophisticated environments which blend residential, office, retail and leisure property.

A succession of shopping centre owners are looking at repurposing assets to develop homes, hotels and leisure amenities.

In the UK, urbanisation is reshaping in-town commercial environments as a greater variety of uses is required. Faced with diminished demand for physical retailing space, a succession of shopping centre owners are looking at repurposing assets to develop homes, hotels and leisure amenities. This follows the conversion of millions of square feet of office space into residential.

Lower levels of car use are also changing the property development sector and placing a greater emphasis on locations which are served by public transport or ‘walkable’. In the US it has been calculated that the value of real estate with a high ‘walkability’ factor has doubled since 2006. This represents more than four times the appreciation of comparable assets in car-dependent locations over the same period. Meanwhile, car usage by younger generations continues to fall substantially.

Cityscape Marketplace UK is being staged in collaboration with The Completely Group which will hold its Completely Retail Marketplace event at the same venue on the day before.

Now approaching its ninth year in 2020, Completely Retail Marketplace has pioneered the concept of a pared-back ‘dealmaking’ event where there is complete equality in terms of the format of the space for every exhibitor. As such, participants only have to get their teams to the events and do not have to spend additional resource on creating expensive stands. The focus is purely on one-to-one meetings and making deals.

Dom Millar of The Completely Group comments: “Our Completely Retail Marketplace events are held across Europe and have demonstrated the effectiveness of this format.

“We believe it will work extremely well for Cityscape Marketplace as delegates and exhibitors will be coming from all over the world and will not be burdened with unnecessary extra expense.”

Chris Speller observes: “Cityscape Marketplace will be a new platform for international capital to connect with urbanisation development opportunities. The potential to lock into the most important trend in global real estate is enormously exciting.”

The potential to lock into the most important trend in global real estate is enormously exciting.

April 29th - 30th 2020 | OLD BILLINGSGATE MARKET | LONDON

Different Magazine | Issue 14